From looking at the dictionary I found words that start with "for" and "four." I then selected the words which were the shortest and fastest/easiest to say.
I replaced the word "for" with the number "4" to see if this would be a clever play on words and numbers, and could also relate to the current Channel4 logo.
I'll try working up some of these ideas and show them to my class mates and also some of the over 60s I interviewed and see which, if any could work.
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