I’ve tried a number of
different lines for the billboards and bus stops. I don’t think the text looks
right stacked on top of each other. It doesn’t flow well, the others lead your
eye over to the logo. I don’t want to be really blunt and just say “for the
over sixties channel4 presents…” plus I think it’s too long for a billboard
statement. The version I think I’ll use is “Channel 4 presents…(for those of a
certain age)” I think it’s a subtle way of saying its for an older audience
without offending anyone. I may also use the line “Channel 4 introduces…(for those
of a certain age)” as we are lunching the new station.
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