Transition 1, 2 and 3

Layout

Logo Opacity

I think 35% is the best choice. It doesn’t dominate the screen like 100%, and 50% and 70% still grab the eye too much. 35% allows you to see the programme without distracting from the action however you are still aware its there.

Type size

Logo size and text layout

As you can see I have tried the logo in different positions and different sizes. I looked at channel4, more4, film4 and E4 brand identity, and I think the three versions on the left are too large and take up too much of the screen so I decreased it in size which fitted in more with what the other channel4 programmes have done.

As my logo will be show in black or white all the time I wanted to introduce some colour into the identy. I thought the logo could be see thought when entering the screen and introducing a programme. The main colour of the programme running behind the logo could then be used in the text. For example if it’s a programme about nature and there are lots of trees then green could be pulled out of the image and used to highlight certain areas of the text.

Chat with John

I showed John the new footage and he was pleased with the quality. I'm going to work on the film now on After Effects and add sound, text and my logo.

I'm also going to start developing my identity style guide, showing how text/image should look on TV.

JVC film camcorder

I wasn’t happy with the footage from the last camera, it kept going in and out of focus so I went and got a higher quality film camera of the university. This worked much better and it was a lot shaper than the last videos. I was able to connect the camcorder to my Mac and film directly into imovie, which was great as I could review them straight away on a large screen. When I showed John the last footage from the old camera he liked the shadow idents most so he told me to focus on them and not use the others (coffee idea). I have continued to experiment with movement, light and shadow in these new videos. I wanted to see which angle would suit the piece best and show of the logo in an interesting way. I quite like the idea of zooming in on the middle of the logo and zooming out slowly. I also like the base focus moving into an aerial image.

I used a darker/cooler light in these videos. I wanted more of a darker/spookier feel to the piece. I like the variation of shadows being cast. There is also a mystery behind the piece as you see the logo in a number of different lights. Its there one second and gone the next.

I used a number of light colours for this idea. I was thinking I could use the different light shades to represent the different times of the day. For example yellow/orange light for the morning time, white light for daytime and blue light for night time. However I don’t know if that’s too clever and if people will make the connections to the different times of the day.

I think these are my three favourite videos. I like them because they flow nicely, the logo starts out of focus and then moves into the screen and the logo becomes clear. I can also see how my logo could merge over the top of the moving piece. I’ll show these new videos to John and see which ideas he thinks are the strongest.