As you can see I have
tried the logo in different positions and different sizes. I looked at
channel4, more4, film4 and E4 brand identity, and I think the three versions on
the left are too large and take up too much of the screen so I decreased it in
size which fitted in more with what the other channel4 programmes have done.
As my logo will be
show in black or white all the time I wanted to introduce some colour into the
identy. I thought the logo could be see thought when entering the screen and
introducing a programme. The main colour of the programme running behind the
logo could then be used in the text. For example if it’s a programme about
nature and there are lots of trees then green could be pulled out of the image
and used to highlight certain areas of the text.
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