Need to come up with a catchy name
Not too long
It must not offend anyone, and shouldn't look "old"
Must be easy to understand and say
Logo:
Must work on large/small scale
Needs to sit well with other channel4 logos
Needs to be the right colour for the audience
TV Campaign:
Need a TV indent no longer than 30's
must not be too busy
Advertising material:
Need to spread the word and get the station known
TV Indents
Perhaps print based material such as posters, billboards, bus stops etc.
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