Plan

I'm going to work on my new Identity style guide for the next few days. I'll post it all when it's finished.

6 sheet bus stop, and 48 sheet billboard

I’ve tried a number of different lines for the billboards and bus stops. I don’t think the text looks right stacked on top of each other. It doesn’t flow well, the others lead your eye over to the logo. I don’t want to be really blunt and just say “for the over sixties channel4 presents…” plus I think it’s too long for a billboard statement. The version I think I’ll use is “Channel 4 presents…(for those of a certain age)” I think it’s a subtle way of saying its for an older audience without offending anyone. I may also use the line “Channel 4 introduces…(for those of a certain age)” as we are lunching the new station. 

Background colour

I showed John my layouts for my identity guide and wasn’t sure about the white background he thought it was a bit too empty and didn’t have enough punch to it. So I did a few different versions with black and different tones of grey. John liked these a lot better. He said they had more impact and really brought out the colour in the text and programme running behind the logo. I decided to go for the bottom right version which is 75% grey. I thought the black was too heavy and the other two versions were too washed out. 75% grey seemed to be a happy medium. I will now use this background colour throughout my brand identy. The grey background also ties in well with my ident video which has grey tones throughout.

John was happy with the sound and video quality of the TV ident. He told me to work on the text layout and sound (I removed the voice over) which I did and he seems quite happy with it.

Indent progress

TV Ident: Final version

This is the final version of the TV ident. Here I here done some screen shoots to show how the video flows and merges in with the logo. I have tried a number of different text layouts to see which version works best. The first version was too long and too much information to read at once. The second version was better. As it’s a teaser ident I only need the basic information (date and URL). However I did like the date and URL lined up, but I thought the date was too big. So for the last version I made it smaller and lined to the left with a rag on the right. I lined it up with the base of the 4 so the eye would follow the text over to the logo. I think this text version works the best.

Garage Band

After I was happy with my ident video I started working on what sounds would suit it. At the start I was going to use a static sound, however after playing it over the video it didn’t feel right, and as the video lasts for 28seconds the static sound gets a bit boring. The video had a spooky feel to. It looked like there was a torch looking for you, like there was someone are something hunting you down. So I then decided to try and make it sound like someone was getting chased. I then seared for footprint running sounds, dogs barking and running, wind blowing and heavy breathing. I then organised them in such a way so it sounded like a man was being changed by dogs and hiding from them. This fitted in really well with the video and I was able to play around with the levels of each sound so it sounded like they were coming from different directions and increasing/decreasing at different stages of the video.

After Effects

When I selected the video I wanted to use I brought it into After Effects and flicked it the right way round so it was reading as 64. I then selected the part of the video I wanted to use and made it fit the stage. I was then able to bring my white logo in and make it merge into the last part of the light logo, before it moved off the stage. I had to play around the angle of the logo first so it merged smoothly into the sequence. I didn’t want the text to look out of place so I gave it a slight blur as it appeared on the stage and then let it slowly come into focus like the logo. John said that I didn’t need as much text as I had in the first version. As it’s only a teaser I only need a date and maybe the channel4.com/64 URL link so I took his advice and it looks much better. John also told me that the voice over wasn’t necessary and the noise of the wind, dogs and the chase was enough.