How to advertise the paper?

Use a series of posters to highlight the "i"

• They could be used to highlight a particular subject eg gamers or art special, or a particular area of news like politics.
• This could allow me to use the "i" as a character in it's own right and express emotion though it.

Take famous images and incorporate the "i" into them.

Use the independent newspaper to promote it though posters, supplements and pullouts.

Show how these designs could be used on websites and social media sites for students.

I could also create an event to promote the paper. This could be held in a student campus with free goodies and merchandise highlighting the "i" which would entice students to come along.